Empowered Impact
Visual Identity, Logo Design, Creative Direction
Make the changes you desire.
Empowered Impact is designed to empower individuals to take control of their life and hit their goals with personalised coaching from an expert mindset coach, created by Kelly Diss. As someone with 15 years of experience coaching all ages and backgrounds, Kelly knows what it takes to help coach and guide individuals to help them overcome challenges and grow in ways they never thought possible.
Feel the coastal warmth.
To design for Empowered Impact, I needed to embody the way that Kelly wants her clients to feel. Her approach uses comforting techniques that mimic the calmness of water and the cosiness of being wrapped up after a cold coastal walk, which needed to be portrayed in the way she promotes as a brand.
Iconic brand connected to nature.
With growth, mindset and spirituality as a focus, all of the icons used throughout the brand have multiple meanings that are all working towards the same goal; to echo in the ears of individuals that need to listen.
“I am beyond impressed with the branding Kirsty developed for my coaching business! From our very first conversation, it was clear that Kirsty was deeply invested in understanding my vision and goals. She took the time to listen to all of my ideas, asked thoughtful questions, and offered insightful suggestions that truly elevated the direction I had in mind.
It was clear Kirsty wasn’t just creating a design – she was crafting an entire brand experience that reflects my business’s essence. Kirsty's attention to detail was incredible, ensuring that every aspect of the design – from the logo to colour schemes and typography – aligned perfectly with the message I wanted to convey.
The result was something I was not only happy with but genuinely excited about. It felt like she had captured the heart of my business in a way that was fresh, professional, and impactful.
What stood out most to me, beyond her incredible design skills, was her professionalism throughout the entire process. She kept me updated regularly, met deadlines, and was always open to feedback, making the entire experience smooth and enjoyable.
Working with Kirsty has been an absolute pleasure, and I highly recommend her to anyone looking for top-tier branding that’s both creative and aligned with their business vision.”
Kelly Diss, Empowered Impact
All design work done by Kirsty McCusker. Photographs from Unsplash.