Alice Benham Ltd
Visual Identity, Brand Refresh, Social Media Templates, Illustration, Logo Design
Clearer vision with simple strategy.
Alice Benham is known for a multitude of things including her main title of business & marketing strategist for value-driven entrepreneurs. She is also an award-winning author, podcast host with 250k+ downloads and founder of intentional stationery brand On Paper.
Authenticity and aesthetics.
As an influential person with a community of 18.8K on her most used social platform (Instagram), Alice needed a set of clean and minimal graphics that she could use to represent data, especially within posts and presentations. Her community love the way she shows up in a relatable way online with authentic photos and videos but she wanted her strategy-backed data to have a more clean and professional look.
Efficient and effective.
With Alice’s busy schedule, she needed an efficient system with a simple go-to layout style that she could use for each style of post. To do this effectively, Alice provided me with a list of content groups that she uses already so that we could design graphics that fit with how she runs her business. We experimented with the different styles in her iconic monochrome colour palette with a hint of yellow, and found the minimal style worked best and made the template process as smooth as possible.
One entrepreneur. Many ideas. Even more brands.
Becoming an entrepreneur at 17 years old, Alice never had the experience of a work Christmas party and thought it was very unfair that entrepreneurs and freelancers didn’t have a party to look forward to. Enter: Small Bizmas. What started as a voice note between friends turned into an annual party and so a logo design was needed to give it its own entity. It needed to be aligned with the current brand identity of Alice Benham Ltd and feel like a part of the AB family including On Paper.
“Kirsty is an asset to my freelance team and always brings creative ideas and clear communication to any project. She has the ability to take a brief, combine it with her creative genius and deliver an end result that's not only on-brand but better than I could've asked for!”
Alice Benham, Alice Benham Ltd
Brand refresh included a look at all brand assets including fonts, colours and icons with a pack of social templates in different layout styles for every need. Original AB brand identity not by me. Logo design for Small Bizmas by Kirsty McCusker. Illustration by Kirsty McCusker for Starting the Conversation on tour.